7-Eleven Rolls Out New Faygo Rock & Rye Slurpee At 300 Stores

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There’s nothing quite like a Slurpee fix.

7-Eleven, Inc. has debuted the Faygo Rock & Rye Slurpee, the second Slurpee flavor inspired by Faygo Beverages. Rock & Rye joins the Faygo Redpop Slurpee, which debuted in March.

If you’re itching to try this new flavor, you can find it at over 300 7-Eleven locations across Michigan and Ohio this month.

“Thanks to the outpouring of suggestions from Faygo fans and our partners at 7-Eleven, Rock & Rye just got a lot cooler,” said Al Chittaro, executive vice president of Faygo Beverages, Inc. “For over 100 years, it’s been Faygo’s pleasure to give the people what they want, and when Redpop Slurpee drinks were introduced, Faygo fans made it very clear that Rock & Rye was the overwhelming favorite to be the next Slurpee flavor.”

It seems that 7-Eleven, a company based in Dallas, knows exactly what Michiganders want: their favorite sodas in Slurpee form.

7-Eleven introduced the Slurpee drink in 1966. The company estimates that more then 13 million Slurpees are sold every month in the US. 7-Eleven stores in Metro Detroit sell more Slurpees than any other 7-Eleven market in the US.

“We want to bring our customers the local products they love and grew up with,” said Nancy Smith, 7-Eleven senior vice president of fresh foods and proprietary beverages. “Rock & Rye is a long-standing hometown favorite in Michigan and Ohio. We saw our fans on social media telling us they wanted more, and we worked with the team at Faygo to give our Slurpee customers more of what they love.”

The Faygo Rock & Rye flavor was introduced in 1924, and it quickly became a popular addition to the company’s original flavors. Faygo’s origins are as unique as the city it proudly calls home.

Ben and Perry Feigenson, brothers who were trained as bakers, used their skill with frosting flavors to sweeten bottled soda water. They offered their freshly made sodas to Detroiters from a horse-drawn carriage. The Feigensons are often credited with coining the term “pop” as a synonym for “soda”, based on the sound their bottles made when opened.

Faygo sodas aren’t strangers to exciting combinations. The Rock & Rye Slurpee joins a long tradition of mixing Faygo flavors with other recipes. There have been Faygo-inspired cakes, ice cream, and cookies, for starters. Some culinary geniuses have taken Faygo to a new level and used it in sauces for chicken, beef, and turkey.

“We are always impressed by the creativity and enthusiasm of our fans, especially on social media, and I’m sure they won’t let us down when we look online to see their excitement about Rock & Rye Slurpee drinks,” added Chittaro. “Besides, there are still over 50 Faygo flavors in our repertoire, and we suspect they will not be shy about weighing in on which Slurpee flavor should become their future favorite.”

Satisfy that Faygo craving by grabbing a Rock & Rye Slurpee the next time you’re near 7-Eleven. And you can save yourself from the doghouse by buying your significant other one, too.

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