Would you like a cupcake with that?
Tubby’s has announced it bought Just Baked’s trademark, product recipes and distribution rights on August 3. The Metro Detroit sandwich chain, known for its grilled submarine sandwiches, will begin selling Just Baked’s cupcakes and other desserts in their 60 locations sprinkled across Metro Detroit.
Just Baked will be fully integrated into Tubby’s identity in the next few months. Expect the same decadently topped confections Just Baked is known for, but in a new setting.
“This is a great opportunity for us to begin to broaden Tubby’s offerings and our overall appeal. That’s something we’ve wanted to do, the time was right for us to do it, and the well-known Just Baked name was available,” said Tubby’s CEO Robert Paganes.
“We have room to display the desserts in our stores so there’s no added cost to our franchisees and they’re eager to have delicious desserts to offer customers.”
Just Baked announced back in January of this year that it was closing all but four of its stores, two years after Inc. Magazine ranked Just Baked as the 1,011th fastest growing private company in America with three year growth of 426%. In an interview with the Detroit Free Press, the owners hoped to keep the brand alive. Tubby’s has breathed new life into the almost deflated cupcake chain, proving it’s not over until the tubby lady sings.
Several existing Just Baked franchises in Metro Detroit were not included in the deal.