Film buffs rejoice. If you want to check out the Detroit shooting locations of “Batman v Superman,” there’s now an app for that. The “Batman v Superman: Dawn of Justice” mobile tour app became available same day the film opened in theaters, March 25.
The new app, commissioned by the Michigan Film & Digital Media Office, was developed by Grand Rapids-based Mutually Human and it allows movie fans and travel enthusiasts to combine their interests to create a tailored experience shaped by their own, self-guided navigation of locations from the film’s scenes shot in Detroit.
The mobile tour features an interactive map that designates 12 shooting locations from the Warner Brothers movie and gives background information about the scene shot at the site, as well as the property itself. The app also features social media sharing functionality, as well as a library of “Batman v Superman: Dawn of Justice” characters and clips.
Recent studies indicate one in five tourists are motivated to visit a location based on their favorite movies and TV shows.
Sites included in the app are exclusively from scenes shot in Detroit at locations like Belle Isle, the Michigan Central Station, and the Masonic Temple. Here’s a neat fact, according to film office officials. Michigan is the first state to develop an app as a way to promote tourism connected to the appeal of a popular film shot within state boundaries.
“The city of Detroit in particular has benefitted greatly in recent times from welcoming film productions to our streets, yet there is still an untapped opportunity to connect film production and tourism in our state that this app provides: cost-effective promotion while engaging users to explore Michigan,” said Jenell Leonard, commissioner of Michigan Film & Digital Media Office.