Recently we brought you word of the expansion plans of the Motown Museum – but, as with all plans, money needs to be raised.

Ford Motor Company & UAW-Ford have committed $6 million for the expansion of the museum celebrating one of Detroit’s largest cultural contributions to the world. As you probably know, the museum is the location of the famous Hitsville U.S.A. house and Studio A, where Motown Records made a lot of their magic.

The expansion will include:

  • Ford Motor Company Theater, a state-of-the-art performance venue
  • Educational, music and other programming tied to Ford’s ongoing student and community outreach initiatives
  • CARaoke Experience, in which visitors take part in an interactive Ford-branded activity that incorporates music with Ford vehicles

Also, Ford will be official vehicle of Motown Museum.

“It is very gratifying to support the expansion of the Motown Museum, and in doing so, we strengthen an institution that has great historical and cultural significance to our region and the world,” said Jimmy Settles, vice president, UAW. “This partnership also allows us to continue our commitment to the Motown Museum’s surrounding community, which is a community that many Detroit natives treasure.”

This is part of an ongoing series of investments from Ford and Ford Fund, the company’s philanthropic arm. Ford and Ford Fund are already investing $20 million in local educational and community programs for 2016. Among other things, they’re the funders behind Cass Community Service’s tiny house project.

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