Woodward Avenue Warby Parker Has An Opening Date, Moving Into Original Vernors Location

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Walnut shelving. Terrazzo flooring. Brass fixtures. A domed ceiling. The art from Detroit artist David Rubello, whose iconic Color Cubes mural graced downtown Detroit for over 40 years.

The new Warby Parker store in downtown Detroit may not be the physically largest retail offering to open as of late, but it very well may be among the fanciest.

Warby Parker has become popular in recent years due to their frames and lenses being lower priced than most, their style, and ease of ordering and trying them on online.

The mostly online retailer is opening a few physical stores, and one of them will be in downtown Detroit. It will be in roughly the same location as what was once the where pharmacist James Vernor first perfected his recipe for ginger ale.

For the grand opening on November 26, they’re going to be serving Vernors in custom-designed take-away cups and have a few specially designed Snapchat filters.

But that’s not all. Going forward, there will also be a limited book selection from independent publishers like McSweeney’s, New Directions, and The Figures.

There are a couple of exclusive bits for the Detroit store. There will be map of the best spots to sit and read a book around the neighborhood, illustrated by artist Jason Polan.

Warby Parker is rereleasing a popular aviator-style frame, York, as sunglasses with blue mirrored lenses (and a custom lens pouch) that will be available only at the Detroit store for a limited time.

Oh, and if you need an eye exam for your new glasses or shades, they will have an optometrist for exams and fittings on site with the ability for appointments booked online in advance.

Warby Parker will be located at 1449 Woodward in Detroit, and open 11 a.m.-7 p.m. Mon.-Sat. and 11 a.m.-6 p.m. on Sun.

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