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The new Better Made sign sits high above Gratiot Avenue. Courtesy Photo.

For almost 70 years, the same sign has graced Gratiot Avenue beckoning all who come near to come for a salty potato chip snack at the Better Made factory in Detroit.

Today, Better Made swapped out their iconic sign for a new, red one that reflects the current packaging. The old sign will be put “in a place of honor” inside the factory.

“This is certainly a momentous occasion in Better Made’s history,” says Mark Winkelman, president of Better Made. “Just like the Vernors, Stroh’s, and Sanders signs I’m sure there are people with many memories of seeing that sign over the years, maybe using it as a waypoint as they traveled down Gratiot Avenue. We look forward to seeing it displayed in our facility.”

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