After months of anticipation the new Under Armour Detroit Brand House will open tomorrow, Thursday, April 13.

The Detroit Brand House will offer shoppers the full line of Under Armour athletic wear, shoes and accessories for men, women and youth.

“The opening of the Under Armour Detroit Brand House underscores our continuous commitment to investing in strong American markets and giving all athletes access to our best-in-class products and technologies,” said Susie McCabe, Senior Vice President of Global Retail at Under Armour.

Looking for something a little more Detroit centric? You’re in luck, because there will be a line of Detroit apparel, including the Detroit Tigers and the Detroit Lions.

The store also features a lot of great artwork from artists from Detroit and Under Armour’s hometown of Baltimore.

As you walk up the original Kresge stair case you will find a mural from Baltimore artist Billy Mode.

Let’s get a better look at that shall we?

“Relentless Hustle” by Billy Mode
The dressing rooms feature murals by Michelle Tanguay, Tylonn J. Sawyer and Sydney G. James. The murals are of Under Armour athlete’s Justin Verlander, Misty Copeland, and the late Muhammad Ali.
“Bring The Heat” by Sydney G. James
“Break The Mold” by Michelle Tanguay
“Shock The World” by Tylonn J. Sawyer
The other large installation is a wall of eight custom painted shoes that represent Detroit’s legacy. The shoes were created by artists Dez Customz and Creative Custom Kicks out of Baltimore.
“The Soul Of The City” by Dez Customz and Creative Custom Kicks

If you’re interested in checking out the new Under Armour Detroit Brand House the store opens at 10:00 a.m. There will be a special customer event that will start at 5:00 p.m. There will be food, drinks and music. Interested in those custom shoes? There will be a contest for six people to win a pair of shoes from Dez Customz.

The Under Armour Detroit Brand House is located at 1201 Woodward on the corner of Woodward and State.

Detroit Podcast