Rachel Lutz, creator of the popular Peacock Room is one of Detroit’s leading ladies when it comes to retail fashion, and she’s been hard at work expanding her mini-empire.
Her flagship store, Peacock Room, and her new store, YAMA, will officially open on Small Business Saturday, November 25.
Since the Midtown Peacock Room is staying open as well as its companion store, Frida (it focuses on Bohemian-inspired fashion), Lutz’s four stores in two buildings will encompass nearly 7,000 square feet.
At the Fisher Building flagship store there also will be a small bridal boutique for the “non-traditional bride who is looking for a vintage-inspired look.”
There also will be a large selection of high-end vintage costume jewelry and handbags.
“Our success has been built on customer loyalty and customer recommendations,” said Lutz. “They told us they wanted more options for bridal and vintage, and they also showed that there’s a real need for a streamlined, modern style in retail. The Fisher Building is a great place to be, and I’m looking forward to seeing holiday shoppers fill the building like they did years ago.”
Both stores will open officially on Saturday, November 25 from 10 a.m. to 7 p.m. As with all of her stores, the Peacock Room’s flagship store and YAMA will continue to offer clothing options in sizes from 00 to 26, at all price points.
There will be a couple of events before the openings. One is a “State of the City: Women and Children in Detroit” panel on Monday, November 20.
That panel will benefit the Children’s Hospital of Michigan Foundation (CHMF) and Enough SAID. The panel features Prosecutor Kym Worthy, who founded Enough SAID, Carolyn Cassin, the Michigan Women’s Foundation President and CEO, and Larry Burns, CEO of CHMF. From 5:30 to 6:30 p.m. in CHMF’s new second-floor office space, the trio will discuss the current challenges and opportunities faced by women and children in Detroit.
VIP tickets for the panel and reception are $150, and tickets for The Peacock Room’s opening reception and shopping evening only are $75. Food and Lot 40 signature cocktails will be served at the opening from 6 p.m. to 9 p.m. Antique cars from Detroit Classic Car Rentals will be on display on Second Avenue.
The next night on November 21, YAMA’s preview event will benefit THAW, The Heat and Warmth Fund, which provides utility assistance for Detroit residents in need. From 6 to 9 p.m., guests can browse YAMA’s modern clothing and jewelry inspired by modernist Detroit architect Minoru Yamasaki. Tickets for the benefit opening are $50, and food and Lot 40 signature cocktails will be served.