New Renderings Of The Shinola Hotel Are Here Along With A New Website

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Detroit’s hotel scene is hopping. The once struggling sector has been seeing better occupancy rates and travelers seem to be looking for more boutique experiences.

As of December 2016, the occupancy rate in Detroit was 65.7%, in line with the national average of 65.5% at the same time.

One of those luxury, boutique experiences is going to be the 130+ room Shinola Hotel, being built by Bedrock.

A view of the construction of the new Shinola Hotel as of today

They’re reconfiguring some old buildings (including Rayl’s department store from 1915), replacing one and building new on a surface parking lot to make the project happen.

The renderings also show more of the new building one block off Woodward that will be connected over the alley.

The look in general feels like a series of terraces, which in the summer could be spectacular.

It’ll be managed by NoHo Hospitality that focuses on boutique hotels mostly in New York City.

The new website (which doesn’t have booking information or prices on the rooms yet) can be found here. The hotel plans to start taking reservations in the summer of 2018.

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