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# New Renderings Of The Shinola Hotel Are Here Along With A New Website
- URL: https://www.dailydetroit.com/new-renderings-shinola-hotel-along-new-website/
- Published: 2017-11-21T17:28:50.000Z
- Updated: 2024-02-27T19:50:05.000Z
- Author: Jer Staes
- Tags: #wordpress, #Import 2024-02-25 18:12, #daily-detroit-staff

Detroit’s hotel scene is hopping. The once struggling sector has been seeing better occupancy rates and travelers seem to be looking for more boutique experiences.

As of December 2016, **[the occupancy rate in Detroit was 65.7%](https://www.madonna.edu/pdf/Detroit%5FHotel%5FIndustry.pdf?ref=dailydetroit.com)**, in **[line with the national average of 65.5%](http://www.hotelnewsnow.com/Articles/108067/STR-US-hotel-performance-for-total-year-2016-Q4-2016?ref=dailydetroit.com)** at the same time.

One of those luxury, boutique experiences is going to be the 130+ room Shinola Hotel, being built by Bedrock.

[![](https://storage.ghost.io/c/47/f5/47f528d4-7214-4519-b2b2-26249e48460d/content/images/wordpress/2017/11/shinola-hotel-construction-1024x768.jpg)](https://storage.ghost.io/c/47/f5/47f528d4-7214-4519-b2b2-26249e48460d/content/images/wordpress/2017/11/shinola-hotel-construction.jpg?ref=dailydetroit.com)

A view of the construction of the new Shinola Hotel as of today

They’re reconfiguring some old buildings (including Rayl’s department store from 1915), replacing one and building new on a surface parking lot to make the project happen.

[![](https://storage.ghost.io/c/47/f5/47f528d4-7214-4519-b2b2-26249e48460d/content/images/wordpress/2017/11/shinola-rendering-1-1024x551.jpg)](https://storage.ghost.io/c/47/f5/47f528d4-7214-4519-b2b2-26249e48460d/content/images/wordpress/2017/11/shinola-rendering-1.jpg?ref=dailydetroit.com)

The renderings also show more of the new building one block off Woodward that will be connected over the alley.

[![](https://storage.ghost.io/c/47/f5/47f528d4-7214-4519-b2b2-26249e48460d/content/images/wordpress/2017/11/shinola-rendering-2.jpg)](https://storage.ghost.io/c/47/f5/47f528d4-7214-4519-b2b2-26249e48460d/content/images/wordpress/2017/11/shinola-rendering-2.jpg?ref=dailydetroit.com)

The look in general feels like a series of terraces, which in the summer could be spectacular.

[![](https://storage.ghost.io/c/47/f5/47f528d4-7214-4519-b2b2-26249e48460d/content/images/wordpress/2017/11/shinola-rendering-4-1024x736.jpg)](https://storage.ghost.io/c/47/f5/47f528d4-7214-4519-b2b2-26249e48460d/content/images/wordpress/2017/11/shinola-rendering-4.jpg?ref=dailydetroit.com)

It’ll be managed by NoHo Hospitality that focuses on boutique hotels mostly in New York City.

[![](https://storage.ghost.io/c/47/f5/47f528d4-7214-4519-b2b2-26249e48460d/content/images/wordpress/2017/11/shinola-rendering-3.jpg)](https://storage.ghost.io/c/47/f5/47f528d4-7214-4519-b2b2-26249e48460d/content/images/wordpress/2017/11/shinola-rendering-3.jpg?ref=dailydetroit.com)

The new website (which doesn’t have booking information or prices on the rooms yet) **[can be found here.](http://www.shinolahotel.com/?ref=dailydetroit.com)** The hotel plans to start taking reservations in the summer of 2018.