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# Tesla Pops Up A Mobile Gallery Outside Of The Shinola Store In Midtown
- URL: https://www.dailydetroit.com/tesla-pops-mobile-gallery-outside-shinola-store-midtown/
- Published: 2017-06-05T22:47:56.000Z
- Updated: 2024-02-27T19:49:53.000Z
- Author: Jer Staes
- Tags: Detroit, Midtown, Tesla, #wordpress, #Import 2024-02-25 18:12, #daily-detroit-staff

Tesla just can’t stop poking at the Detroit 3 in their backyard. Here’s their latest provocation.

The California-based automaker may not have the unit sales to be considered a “large” automaker, but their mindshare is second to none – so much so that the company is**[ now worth more than Ford Motor Company](http://www.dailydetroit.com/2017/04/03/market-capitalization-tesla-beats-ford-second-place-automaker/)** while selling far fewer units.

At Christmastime, **[they set up a gallery store in Somerset Mall](http://www.dailydetroit.com/2016/12/04/take-look-new-tesla-gallery-just-mile-detroit-auto-dealers-hq/)**, and now through June 11 they have a pop-up “gallery” outside the Midtown Shinola store in Detroit.

Michigan laws **[designed to protect the dealer monopoly (and the jobs and lobbying dollars that go with it)](http://www.dailydetroit.com/2014/10/22/the-real-reason-tesla-didnt-win-in-michigan/)** prohibit Tesla from having a dealership in the state, but nothing says you couldn’t buy one in a neighboring state and bring it here.

It’s not hard to see why Tesla is making a splash – they’re employing the same tactics an upstart Henry Ford did when he **[challenged the automotive establishment more than 100 years ago](http://www.automoblog.net/2011/01/14/100-years-ago-fords-fight-that-liberated-the-automobile/?ref=dailydetroit.com)** – fighting in courts and through whatever means to break a monopoly. Then, it was a license to build the cars with the Association of Licensed Automobile Manufacturers. Today, it’s government-protected dealerships.

If you’re interested, you’ll be able to check out the Model S or X with Tesla product specialists – and they’re even touting the towing capacity of the Model X SUV with their experience showroom in an Airstream trailer. The hours, **[according to Tesla](https://www.tesla.com/event/tesla-explores-visit-tesla-detroit?utm%5Fcampaign=NA%5FUS%5Fevent%5F060517&utm%5Fsource=Facebook&utm%5Fmedium=social)**, are from 11 a.m. – 6 p.m. through June 11.