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# WATCH: "What Can Come From An Idea Is Awareness.. An Awareness That You Can Make Change"
- URL: https://www.dailydetroit.com/watch-can-come-idea-awareness-awareness-can-make-change/
- Published: 2016-10-04T22:55:08.000Z
- Updated: 2025-02-12T21:52:24.000Z
- Author: Jer Staes
- Tags: Jason Hall, Kryptonite, Slow Roll, #wordpress, #Import 2024-02-25 18:12, #daily-detroit-staff, cycling in Detroit

Sure, this video is technically a commercial. But it’s also a well-produced look into the founding of Slow Roll, the iconic bike ride that originated here in Detroit.

Sure, they’ve received a lot of press and placements, but it’s for a reason. Getting thousands of people out every week for a bike ride is actually an impressive feat.

The nearly four minute piece produced by Kryptonite (the day they shot, members, by the way, got a bike light) touched on how for a long time the founders of the ride, Jason Hall and Mike MacKool had an event that just had a few people. Then, about a year and a half in, it was around 300 and it just started getting larger. It also talks about his personal story, about how a bike changed him.

Now, it’s six years in and still pedaling along.

Slow Roll is a fun thing to participate in. You really might not understand it until you do it – and then there’s a feeling of “we’re in this together.” And, as shown from our Instagram yesterday, their “SQUAD” of volunteers that takes care of riders comes through in a pinch.

> [Shout out to #Squad #Slowroll #flat #biking](https://www.instagram.com/p/BLHl5LageOf/?ref=dailydetroit.com)
> 
> A photo posted by Daily Detroit (@dailydetroit) on Oct 3, 2016 at 4:07pm PDT

There are just a couple rides left before the end of the season. To roll, **[you need to become a Slow Roll member on their site](http://slowroll.bike/?ref=dailydetroit.com)** – they have options for any price level, so that you pay what you can afford. But, the top tier comes with a nifty t-shirt.