Eminem announced today that the Marshall Mathers Foundation and Carhartt have teamed up to design a limited edition Carhartt “Force” zip-front hoodie. 500 of the hoodies will drop tomorrow (October 1) at 2:00 pm ET on www.eminem.com. All proceeds raised by the collaboration will be donated to the Marshall Mathers Foundation, which provides funds for organizations working with at-risk youth primarily in Detroit and its surrounding communities, as well as throughout the U.S.
A broad definition of at-risk youth includes kids who are more likely to fail academically due to family circumstances, socioeconomic status, and other societal factors.
“This collaboration is all about two Detroit icons working together to support kids in Detroit, the state of Michigan and beyond,” said Tony Ambroza, senior vice president of marketing for Carhartt. “We have been a part of the Detroit area for 125 years and are proud to partner with organizations like The Marshall Mathers Foundation that shine a positive light on the city.”
Both Eminem and Carhartt have Metro Detroit roots. Carhartt is headquartered in Dearborn, Michigan with about 4,400 employees worldwide.
The heather gray zip-front hoodie is made of a 65% cotton, 35% polyester blend. It has a screen-printed Eminem logo on the left chest and the back is printed with an anvil graphic with a “313” at its center. It’s encircled by the words “Detroit, Michigan. 1889. 1999.”
According to Ambroza, they chose the sweatshirt for the fundraiser because it resembles a sweatshirt that Eminem often wears on stage.
The price of the hoodie has not yet been released.