SANA is opening their first retail store in downtown Detroit.

A few days ago I saw a corner retail spot across from the Hudson’s development get a bright orange window treatment with the SANA logo.

Now there’s a job posting for full-time retail associates on their site, which usually means an opening isn’t far off. [Sana Detroit]

📸 Luciano Marcon

Founded in 2021 by Michael Sana, SANA Detroit is a streetwear and lifestyle brand that builds hypey, sports-centric drops around the city’s culture, athletes, and teams. They’ve done well-attended pop-up events and collabs, and fans tend to line up early.

The corner of State and Woodward was most recently a Born in Detroit location before that brand moved up the street, and a Moosejaw before that.

It’s on the same block as Nike and Timberland and across the street from the recently opened Alo and Tecovas, putting SANA in the middle of a growing cluster of national and local apparel brands.

An example of a SANA Detroit line.

Looking through my previous coverage notes, the space is about 4,000 square feet.

No word yet on when they’re opening, but if they’re staffing up, we’re getting close — and I’d bet those opening-day lines will be long.