Once perceived by many as a sort of skid row, this part of the Cass Corridor may very well turn into Shinola row, with the addition of a new factory to produce headphones, speakers and turntables as well as a café in the next 18-24 months.

The set of three 35,000 square feet of buildings are part of a larger project by the development group Midtown, Inc. that they call the “Innovation Corridor.” The Midtown group led by Sue Mosey is an engine behind many of the things happening in the neighborhood from roughly New Center through the Wayne State area and Cass Corridor.

The proposed Shinola space would be at 634 Selden, between Second and Third streets.

“It’s incredibly exciting, you know everything that’s happening in the city is amazing and we’re honored to be a very small part of that,” Shinola President Jacques Panis told WXYZ TV-7.

The area has seen a lot of change as of late, with the addition of the hot Selden Standard restaurant around the corner, a new pocket park, and many more apartments and units going up. The new Red Wings arena is less than a mile away and an M1-Rail stop will be about a quarter mile away.

Already underway is the renovation of 28 apartments at 678 Selden on the same street by a New York Developer.

Crain’s Detroit Business outlined the three buildings as part of the Midtown project, with the Shinola space currently called “The Creamery Building,” then there is the “Welding Building” which is expected to contain a film production space and restaurant, and a third that will have 18-20 residential units.

Shinola also recently announced the addition of a dial factory in their flagship store on Canfield in Detroit.

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