After much anticipation, we now have a date. The Stroh’s countdown has begun.

According to a news release, Stroh’s Detroit made beer, brewed at Brew Detroit, will be hitting the shelves of many stores and the menus of many restaurants on August 22, 2016.

“Stroh’s is Detroit,” said Dan McHugh, CMO of Pabst Brewing Company. “By reintroducing Stroh’s Bohemian-style Pilsner and brewing in the city, we are tapping into the history and heritage of Stroh’s and the innovation and hard work of the people of Detroit.”

This is a special edition of the beer, with different qualities as we previously talked about. It’s going to have a higher alcohol content and a different recipe.


It will be brewed at Brew Detroit on Abbot Street in the Corktown neighborhood of Detroit that also makes Kid Rock’s Badass Beer, Atwater Beers, and Motor City Brew Works, among others.

“The beer is a crisp, balanced pilsner with a floral aroma, subtle hop spice, and a rich, bready maltiness made from Saaz and Magnum hops and Vienna malt,” according to brewmaster Greg Deuhs.

Even if you have a severe case of homerism, if you for some reason feel guilty about leaving the PBR as your signature go-to inexpensive beer, don’t. After all, they bought the Stroh’s brand in 1999. Although the beer is being made here, the profits are all going the same place.

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