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University Of Detroit Mercy Has A New Logo. What Do You Think?

Michigan’s largest Catholic university that has roots back to 1877 as The Detroit College, has a new logo look and “brand positioning strategy” (that’s marketing talk for shaping how they’re perceived by the public and the how they’re going to make that happen). One of those steps is a new logo. University of Detroit Mercy as it’s known today was created a little more than a quarter century ago in 1990 out of the merger of the University of Detroit (that’s the one with roots back to 1877) and...

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