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Why Is The Bat Signal On The GM Renaissance Center?

If you’ve been through downtown over the past few days you may have noticed a bat symbol shining on the side of the General Motors world headquarters, known as the RenCen. Why is there a constant beacon calling for the caped crusader, alternating with the familiar Chevy bowtie logo? It’s marketing, of course. Inside the North American International Auto Show, you’re going to find a life-size LEGO Batmobile to help promote the movie hitting theaters February 10, “The LEGO Batman Movie.” I...

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