Here’s a hint: Everyone seems to be talking about them.

No, it’s not Faygo. Or Carhartt, or coney kits. Or any of the older Michigan brands. Or cars.

It’s a relative newcomer to the Detroit scene.

Drum roll please…

It’s Shinola!


According to Google Trends and, Shinola watches are the most-searched shopping item from November 16 through 23.

Nationally, it’s not accessories like watches but boots and shoes that have the most interest, followed by clothes.

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