A piece of news that has rocked the grocery world is the acquisition of Whole Foods by online retail giant Amazon for $13.7 billion.

There are reports nationally of cuts as much as 43% – but what about here in Detroit? After all, we’re not at New York City prices.

If Whole Foods is successful at shaking off its “Whole Paycheck” nickname and is able to keep up a degree of quality, being backed by Amazon and their low profit margin culture, it might be a complete game changer when it comes to groceries across the country.

So we stopped by the Midtown Whole Foods today to check out the prices.

First thing to note, unlike the Manhattan store quoted in Bloomberg, a lot of the new signs aren’t up. As of noon, they didn’t have displays up for the Amazon Echo or Dot.

Price at the Midtown Whole Foods in Detroit.

Here’s what we saw today (percentages rounded):

  • Hass Avocados dropped from $1.69 each to $1.49 (-22%)
  • A gallon of Organic Milk dropped from $6.99/gallon to $5.99 (-14%)
  • A half gallon of the Organic Milk dropped from $3.69 to $3.49 (-5%)
  • A dozen Cage-Free, Non-GMO Large White Eggs dropped from $3.49 to $2.99 a dozen (-15%)
  • Organic Cage Free Large Brown Grade A Eggs were $4.39 a dozen, are now $3.99 (-9%)
  • A pound of Organic Butter went from $4.99 a pound to $4.49 (-10%)
  • 64 ounces of Organic Almond Milk went from $3.99 to $2.99 (-25%)

According to an earlier press release, Amazon will be cutting many more prices, integrating Amazon Prime Membership into the store, and shipping out Whole Foods products through Amazon.

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