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WATCH: "What Can Come From An Idea Is Awareness.. An Awareness That You Can Make Change"

Sure, this video is technically a commercial. But it’s also a well-produced look into the founding of Slow Roll, the iconic bike ride that originated here in Detroit. Sure, they’ve received a lot of press and placements, but it’s for a reason. Getting thousands of people out every week for a bike ride is actually an impressive feat. The nearly four minute piece produced by Kryptonite (the day they shot, members, by the way, got a bike light) touched on how for a long time the founders of the...

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