42,000 Pounds of food and essentials. That’s some help to get the school year started for 1,200 needy families.

The donation is from PepsiCo and Feed the Children (which aims to end child hunger), and will be distributed to pre-qualified families identified by Second Ebenezer Church today on Dequindre in Detroit.

This is the seventh annual event the pair of companies have hosted in the Detroit community, where nearly 40 percent of the population lives below the poverty line. Similar events will be hosted in other major U.S. cities throughout the remainder of the year.

In the care packages they will find:

  • one 25-pound box of nonperishable food items
  • one 10-pound box of personal-care items
  • one box of AVON products
  • An assortment of Frito-Lay snacks
  • Aquafina
  • Life Original Cereal
  • Quaker Standard Oatmeal
  • Quaker Breakfast Flats
  • Fresh produce provided by Walmart, Sam’s Club and Associated Food and Petroleum Dealers

“We’re proud to be a part of the Detroit community and are always eager to give back to our neighbors,” saidRachel Hibbs, senior sales director, Detroit metro market, PepsiCo’s Frito Lay division. “This is a small way we can lighten families’ loads and help give students a successful start to the school year.”

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