Metro Detroit’s growing soccer scene is getting a new indoor training option in Livonia, and it comes with a World Cup veteran attached to it.
Sogility, a youth‑focused soccer training company co‑owned by U.S. soccer legend Jozy Altidore, is opening a new 8,500‑square‑foot facility inside the Livonia Athletic District on Stark Road.
The space is set up less like a classic indoor soccer field and more like a training lab. Think small‑sided turf areas, stations with rebound boards and lights, and spaces designed to measure how many touches a player takes, how quickly they move the ball, and which foot they favor.
It works on a membership model, with players booking blocks of sessions that pair them with a coach and the tech.
Altidore told me he signed on because he sees Sogility as a way to keep more kids in the game at a time when a lot of teenagers walk away from club soccer.
“Whether you are a first‑time soccer player (or a seasoned one), you will find something in our facilities that can challenge you, give you confidence and help you become a better soccer player."
His involvement also comes with a personal story. Sogility’s founder passed away during the pandemic, and Altidore was approached by the founder’s widow about helping keep the project alive.
At that point there was a single site in Westfield, Indiana.
“I made it a mission to honor his legacy and grow this as big as possible,” Altidore said, adding that a national network of facilities is a way to introduce kids to soccer and let them grow at their own pace.
The Livonia location is Sogility’s latest move as it grows out from the Midwest into new markets.
The company already has facilities in Indiana, Missouri, Georgia and Ohio, and still targets places where indoor space matters. Altidore sees Metro Detroit as a natural fit.
“We are really excited for all the soccer lovers in Detroit. I know it is a hotbed for soccer,” Altidore said. “We are excited to introduce ourselves to the community and hopefully help gamify soccer training for a lot of kids in a place where soccer growth is rapid.”
At the heart of it is technology.
Sogility’s patent‑protected rebound board and light system turns passing drills into something that feels closer to a real‑life video game, while tracking a player’s touches, speed and accuracy.
The data feeds into the company’s virtual coach app, which can suggest what to work on next instead of leaving it up to guesswork. The same app, branded Sogility Go, contains more than 250 training videos and works with a mobile set of rebound boards that families can install at home or in a garage.
Sogility is for kids roughly six to eighteen years old.
Families pick membership tiers with 4, 8, 12 or 16 sessions per month, then book times to come in.
Coaches run each session, moving players through the tech stations and on‑field work.
The Livonia site will also host camps, adult leagues and field rentals, which adds to the mix of year‑round indoor options for local clubs and casual players.
Sogility and Altidore will cut the ribbon this Saturday, February 28 at 3p at 14255 Stark Road in Livonia. It'll be followed by autographs and photo time from 4 to 4:30p.
The company plans facility tours and live demonstrations of the tech for families who want to see how it works before signing up.
With the FIFA World Cup putting extra attention on soccer this summer, the timing for a data‑driven youth training space in Metro Detroit is not an accident.
For Altidore, the bigger idea is simple: Create a place where kids can fall in love with the game and keep building their skills, whether they dream of the pros or just want to play better on the weekend.
