There aren’t too many institutions that have been around since before the turn of the last century, but the Detroit Metro Convention and Visitors Bureau – known socially as “Visit Detroit” – has been serving the region since 1896.

The world’s first convention and visitors bureau unveiled on Friday a 20 foot, artist-decorated van that will be used at events to talk about all of the attractions and good things happening in Metro Detroit at event.


You might not think of Metro Detroit as a tourist destination, but it’s big business. According to DCMVB officials, the region gets 18 million visitors who spend more than $6 billion locally, and convention bookings at places like Cobo Hall are on the up.


The new “D Rover” mobile visitor center has two video screen as well as the ability to serve as a base for street or event teams to take Detroit information to people and promote Detroit as “America’s Comeback City.”


The bold wrap design was done by artist W.C. Bevan.

It’s expected that the D Rover will make appearances at events like the Chevrolet Detroit Belle Isle Grand Prix, the Woodward Dream Cruise, as well as others.

The mobile visitor center was unveiled during the an event celebrating Hometown Tourist Day in Campus Martius Park, that brought more than 30 booths out to sample some of the fun things to do in Metro Detroit.

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