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Tesla Pops Up A Mobile Gallery Outside Of The Shinola Store In Midtown

Tesla just can’t stop poking at the Detroit 3 in their backyard. Here’s their latest provocation. The California-based automaker may not have the unit sales to be considered a “large” automaker, but their mindshare is second to none – so much so that the company is now worth more than Ford Motor Company while selling far fewer units. At Christmastime, they set up a gallery store in Somerset Mall, and now through June 11 they have a pop-up “gallery” outside the Midtown Shinola store in Detroi...

By Market Capitalization, Tesla Beats Out Ford As Second Place Automaker

Should Michigan’s automakers be looking in their collective rear view mirrors at upstart Tesla? Maybe. California-based Tesla, thanks to a stock run up today of nearly 7 percent, surpassed Ford in market cap according to MarketWatch. Per MarketWatch: The surge came after Tesla on Sunday reported preliminary first-quarter deliveries that came in on the higher end of analysts’ expectations, which the market took as a sign the company is on track to launch the Model 3, the company’s mass-mark...

Take a look at the new Tesla gallery just a mile from the Detroit auto dealers HQ

Without fanfare or much coverage in the local media, Tesla has opened a new “gallery” to showcase their cars just a mile down Big Beaver from the headquarters of the Detroit Auto Dealers Association (DADA) in the Detroit suburb of Troy. We decided to head up to Somerset Collection (“collection” is the buzzword for a high-end mall) and take a look at the 700 square foot space nestled inside the first level of the Nordstrom store. And the word “nestled” is appropriate. At first glance, if you’...

The Real Reason Tesla Didn’t Win In Michigan

This week Governor Rick Snyder signed into law House Bill 5606. It is legislation that has been commonly framed as a law to keep electric automaker Tesla and their direct-to-consumer model of selling cars out of the state. Some are wondering exactly why or how this law happened. Not only did it happen, House Bill 5606 sailed through the legislature (if you add both houses together) almost unanimously by a vote of 144 to 1. There was a last-minute legislative addition to tweak language, but I t...

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