The last time Detroit was the central backdrop of a major television show, it was Detroit 187. This time, crimefighters have been traded for hapless marketing professionals in Comedy Central’s new show, “Detroiters.”

The show features some talent from the area. “Detroiters” was created by Sam Richardson and Tim Robinson who also star in the show, and Keegan-Michael Key, nationally known from the Key and Peele series, is in the cast.

The city is definitely visible in the trailer. This isn’t a situation like the first Robocop movie where it was “set” in Detroit, but shot somewhere else.

Some of the places we spotted included the Anchor Bar, the Fort Shelby Hotel, Cliff Bell’s, the Detroit Institute of Arts, and the front steps of the old Detroit Club. And as far as local brands, Better Made potato chips and the Michigan Pedaler make appearances in the trailer.

Here’s the breakdown of the show, per Comedy Central:

Sam Richardson, from the City of Detroit, and Tim Robinson, from Metro Detroit, are real life best friends who star as small-time ad men in the Motor City. Whatever they do, they do it together. And no matter what happens, Tim and Sam’s love for each other and their city never wavers.

Jason Sudeikis, who is an executive producer, also appears in a narrative arc as a successful Chrysler brand executive whom Richardson and Robinson relentlessly pursue in an effort to land their first big-time client.

Guest stars across the first season include Obba Babatunde, Michael Che, Comedian CP, Steve Higgins, Richard Karn, Keegan-Michael Key, Kevin Nash, Wendy Raquel Robinson, Cecily Strong, Trick Trick, George Wallace and Malcolm-Jamal Warner.

In the premiere episode, Sam and Tim try to secure a big ad campaign with the Chrysler brand, resulting in a disaster. They also allow their young assistant Lea to finish a hot-tub commercial on her own, which ends in a surprising success for the client.

The video is embedded above. If you have trouble playing it, here’s a link to the Comedy Central site.

Share this post